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Frequently Asked Questions

Learn how Thrive is different from traditional financial advisors and why our approach delivers better results for you.

Why are traditional financial advisors so expensive?

Most traditional advisors charge 1-2% of assets under management annually, with minimum account sizes of $250,000 to $1 million. This pricing model excludes many people who need help most, while the fees can significantly reduce your long-term returns. For example, a 1.5% annual fee on a $500,000 portfolio amounts to $7,500 per year—often for advice that doesn't justify the cost.

How do conflicts of interest affect financial advice?

Many advisors earn commissions on financial products they recommend, creating an inherent conflict of interest. They may suggest investments that generate higher fees for them rather than what's best for your financial future. Some advisors sell proprietary products from their employer, limiting your options and potentially increasing your costs.

Why is finding a trustworthy advisor so difficult?

The financial industry has varying credentials and standards, making it hard to evaluate an advisor's expertise. Many people end up working with someone through a personal referral without proper vetting. Even with research, it's challenging to verify an advisor's track record, as performance metrics are often selectively presented or difficult to authenticate.

What makes traditional financial advisors inconvenient?

Most advisors operate on a 9-5 schedule with limited availability for meetings. This rigid structure means you often need to take time off work for consultations. Additionally, many advisors want face-to-face meetings, which is inefficient and doesn't accommodate remote work or modern lifestyles.

How does Thrive solve these problems?

Thrive provides personalized financial guidance without asset minimums, percentage-based fees, or conflicts of interest. Our AI advisor is available 24/7, offers transparent advice based solely on your best interests, and delivers value at a fraction of traditional costs. We use advanced technology to offer sophisticated advice that was previously only available to the wealthy.

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